Currently based in Mumbai.
Download ResumeBusiness Analyst
Service & UX Designer
User Researcher
Helping organizations identify opportunities for human-centered innovation and align behind a vision of what to build.
Transforming human experiences and business outcomes by choreographing the processes, technologies and interactions driving the delivery of services.
Arranging stimuli, moments and interactions to influence behaviour, expectations and memory of people within a particular context.
Focused on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations.
Combining the tools of business thinkers, analysts, and strategists with the methods and mindsets of design to solve business problems, create value and competitive advantage.
My diverse project portfolio spans across the private and public sectors, including healthcare, justice reform, and urban development. The key areas of focus in my work are improving customer experience, and optimising back-stage and business processes.
Redesigning the Response & Resolution system for Merseyside Police by creating a new protocol to reduce response time.
Citizen Protection, Process Optimisation
Service Design | Speculative Design
Creating a digital presence for Local2Local’s operations and developing a launch strategy to create awareness in the local community.
Agriculture, Brand Awareness
UI/UX Design | Branding Strategy
Envisioning an integrated ecosystem of electric cycles and the city’s public transport, shifting India's transport landscape towards sustainable mobility.
Transport, Environmental Sustainability
UI/UX Design | Systems Design
Designing the visual identity of the ‘Book of Dreams’ and the exhibition experience hosted at the Mumbai International Airport.
Social Impact
Graphic Design | Experience Design